Mercer St storefronts

PRINCETON — Now that Thanksgiving has come and gone small businesses throughout Princeton are gearing up for Small Business Saturday on November 30.

The annual shopping event, which lands just after Black Friday, sees hundreds if not thousands of people enter small locally owned businesses. For cities like Princeton, it also is a large boost to the economy.

“Small business Saturday is so important to the local merchants in and around the city of Princeton and across Mercer County. Over the past year and a half, Princeton has seen over forty new, mostly small to medium-sized, businesses open up their doors inside the city,” Princeton City Manager Mike Webb said.

While the city is full of local businesses, areas such as the Grassroots District on Mercer Street is a hot spot for these locally owned stores. From restaurants, book stores, and many more, the city of Princeton has many unique shopping experiences to offer.

“Small business owners help make up the backbone of our local economy as well as our community. When events and celebrations occur in Princeton more times than not it is small business owners who step up and volunteer their time and efforts to make these events successful,” Webb said.

Annual celebrations such as Celebrate Princeton, Autumnfest, Downtown Countdown, and others, are full of local business owners. These owners not only seek to further their business but also make connections with fellow community members.

“We would love to see shoppers, visitors, and local groups get outside and come spend Small Business Saturday inside the City of Princeton. There are lots of new shops throughout all corners of the city and even more new establishments set to open very soon,” Webb said.

Businesses through Princeton such as Y Not Shoppe, The Country Willow, and hundreds of other options.

For more information on special hours, deals, and more visit the Princeton Renaissance Project on Facebook at @Princeton-RenaissanceProject.

Contact Emily D. Coppola at

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